We associate professional sports with prestige and wealth, but we don’t usually think about the more mundane aspects of athletes’ lives—having to move to new cities, injuries, scrutiny by the media, contract negotiations and more. Enter Blake Baratz, founder and president of the Institute for Athletes [I.F.A.], located in downtown Minneapolis.
“We represent about 30 NFL players. We negotiate contracts and handle marketing and endorsements. We advise clients on all facets of their lives," says Baratz. Read more about Institute for Athletes Helps Players Like Adam Thielen Build Their Legacies