WCCO’s Jordana Green and Aviv Vodka’s Marc Grossfield are St. Louis Park’s New Power Couple

Jordana Green and Marc Grossfield talk about their recent wedding and their new home renovation.
Marc and Jordana toast to their new life together in St. Louis Park with an Aviv Holiday Martini and an Aviv Orchard at Cooper Irish Pub.

You’ve probably heard her voice on the radio, and you might have had a taste of the vodka his company makes. Together, Jordana Green and Marc Grossfield are the new power couple of St. Louis Park.

Green, a New Jersey transplant, is an anchor on WCCO-AM, and Grossfield, a St. Louis Park native, is founder of Aviv Vodka. The couple married December 6 at Café Lurcat in Loring Park, but the journey there started four years earlier.

“I know we need a better story,” Green says, “but the truth is [we met on] JDate,” a Jewish dating website. “We met online.” She had been divorced for a couple months when she joined the site, and he had been on the service for four years.

“I had gone on many dates” through the site, Grossfield says, “even in different cities, even in different countries”—New York City, Mexico, even Israel. “And [Jordana] just lived in the suburb next to me.”

When she found him on the site, “there were a couple reasons I liked him,” she says. “He was entrepreneurial, which was interesting to me, creative.” So she simply asked him out for a drink, he said yes, “and we had a drink at Redstone in Eden Prairie, and that was it.” Of course, after the date is when she discovered it’s normally not that easy. There’s usually a back-and-forth of messaging, discovering if the person is worth meeting. “Yeah, well, I didn’t know that because nobody told me how to do online dating. When you’re 39 years old and you’re looking, you don’t know what to do,” she says.

“Marc’s line is, ‘You only need one. When people say there’s nobody out there, you only need one. You don’t need 20 good options, you only need one good option.’ And he was my one good option,” Green says.

That one good option led to a beautiful Sunday brunch winter wedding. The ceremony was a traditional Jewish wedding, chuppah included, but it was also a party. “I was honestly trying to do it with as few bells and whistles as possible,” Green says. “It’s a second marriage, and there’s no need for the foo-foo white gown—been there, done that.”

The guest list was pared down to about 100 people, which was a challenge, given they both have large professional and personal circles of friends. “There are definitely people we didn’t invite that we wanted to,” Green says. But the most important reason for the wedding was family. Green has two daughters, 12 and 8, and one son, 10, and Grossfield has one daughter, 29, and one son, 27, all of whom were involved in the wedding as bridesmaids, groomsman, flower girl and ring bearer.

“It was a great opportunity for our kids to walk down the aisle for us all as a family … to have that moment of ‘This is it, now it’s official, and we get to start our life together,’ ” Green says.

That life is starting in St. Louis Park at the new home they renovated together. They chose renovation because the home was where they wanted, but not exactly what they wanted. “It was horrible,” Green says. It was a 1947 rambler, and it had never been updated. “When we walked in, there was a can opener built into the wall and a rotary phone that still worked in the basement.”

“We bought it for its location,” Grossfield says. “I told Jordana I don’t really care if we buy everything in the house from Menards. I just want to live here.”

In renovating, they saved the exterior walls and built a second story, opening up the inside and creating more space for bedrooms. “[The main floor] is designed really well,” Grossfield says. “Very open—the kitchen, dining room and living room are all connected.” The bedrooms and laundry room are upstairs, and when you walk in to the house from the garage, there’s a mud room and a storage room.

The mud room is Green’s favorite, she says, “because it’s huge, and it’s the catchall for my kids’ stuff. I’m never going to see a backpack on my kitchen floor.” And the couple made a studio in the house so Green is able to work from home. Her show can be heard on WCCO weeknights from 9 to 11 p.m., which would normally mean leaving her kids in the evening. So she and the station arranged it so she’s able to have dinner with her family, say goodnight, and step into the next room to get to work.

During renovations, both Green and Grossfield would stop by the house just to check out the progress, and that’s where Grossfield discovered another reason he wanted to live there. “It’s really about my neighbors,” he says. When visiting the new house, he would be greeted by neighbors walking by, pointing out their own homes and introducing themselves. “They’re just the nicest people, and they’re active. They’re walking past my home to get to Cedar Lake.”

Living in St. Louis Park was important for Grossfield because he was raised here and has always considered it home.

Grossfield grew up on the west side of the city, almost on the border of Hopkins, near Knollwood Mall. He attended Cedar Manor Elementary, then moved to Park Knoll Elementary, went to Westwood Junior High and St. Louis Park High School, where he rubbed elbows with some other notable SLP alums. He was childhood friends with filmmaker Ethan Coen of the Coen brothers, and also knows writer and journalist Thomas Friedman.

“Everything that I love about the Twin Cities is adjacent to St. Louis Park, in St. Louis Park or very close to St. Louis Park,” Grossfield says. For work, dining and religion, St. Louis Park has all he and Green need.

“My whole life is here,” Green says. Even when Green lived in Eden Prairie, she would drive to St. Louis Park every day. “My temples are here, my kids’ Hebrew school, where we shop; I’m seven minutes from downtown so I can go right to work,” she says. “It’s about time I live here.”

And Grossfield’s work is nearby, at the Lake Calhoun Center. The closeness is important, since the company is still a startup, meaning many work hours are needed. “All startups are, especially with investors, high-stress,” he says. Aviv Vodka is doing well, though. “It’s won all sorts of awards; people love the product, but distribution is more challenging,” so being nearby makes life a lot easier.

While Grossfield’s support of St. Louis Park can be seen as biased, Green says converting her took little convincing. “Everything is here,” she says. “I feel at home here.”