Safely Soaking up the Rays with Coolibar

The St. Louis Park-based company has created clothing that includes sun protection.

Coolibar, a St. Louis Park-based company, brings a safe and fashionable approach to sun protection. After what seemed like a never-ending winter, the sun has finally decided to make an appearance, but it brought a few friends along with it: UV rays. You may think you are covered with the sunscreen lotions, sprays and other concoctions on the market now but Coolibar has created a new way to look at sun protection. “It’s sun protection you wear,” says Jennifer Annett, Coolibar’s integrated marketing manager. Whether it’s clothes, umbrellas or sunglasses you are looking for, Coolibar has you covered - literally. They offer a wide variety of products made of high quality materials for customers of all ages.  Every piece they carry offers a guaranteed ultraviolet protection factor of 50+ for the life of the garment – meaning a 98% protection rate. The protection you receive from Coolibar garments is not only the maximum available, but also one that won’t wash out or need to be reapplied. It is a part of the garment that allows for permanent protection. John Barrow, Founder and President of Coolibar, has been named a finalist in the Ernst & Young Entrepreneur of the Year 2013 program in the Upper Midwest region – and for good reason. The secret is in the fabric which goes through rigorous testing at independent labs. Coolibar’s fabric was tested by being washed at least forty times and undergoing over one hundred hours of UVA/UVB rays.   Another benefit – other than the protection and preservation of one’s skin from skin cancer, sunburns and wrinkles – is that the fabric is lightweight, soft, cool and fashionable. Coolibar’s merchandising team is always working with new and innovative designs and fabrics. “Our products allow people to live in the sun,” says Annett. No longer is sun protection an unflattering drag. With a variety of designs and fabrics to choose from, you are sure to find one that is tailored for optimum protection for any activity.You can find the product that best suits your needs through Coolibar’s catalog or website at www.coolibar.com.